Annual · July 10, every year
7/10
The day
The cannabis community's second-biggest holiday — because 710 upside down reads OIL.
The brief
Everything that matters about 7/10 at Luxury Leaf.
July 10 (7/10) became the concentrate-focused counterpart to 4/20 in the 2010s when cannabis consumers noticed 710 upside down reads OIL. At Luxury Leaf, 7/10 brings the year's deepest discounts on concentrates — live rosin, live resin, hash, badder, wax, and shatter — plus featured releases from Missouri's best concentrate makers. Doorbusters at 9 AM.
Section 01
The holiday emerged organically around 2011 when cannabis forums noticed 710 flipped upside down looks like the word OIL — and OIL is slang for concentrates. The date stuck, dab-focused brands started featuring releases on 7/10, and by 2015 dispensaries were running concentrate-specific sales. Today 7/10 is the calendar's second-biggest cannabis holiday after 4/20.
Section 02
Live rosin and live resin lead — the terpene-preserving solventless and solvent-based concentrates that premium consumers want year-round but will stock up on at 7/10 pricing. Hash and bubble hash. Budder and diamonds. Disposable dab pens and 510-thread carts loaded with concentrate rather than distillate. The 7/10 crowd is savvy — they know their extractors, temperatures, and rigs.
Section 03
Doorbusters open at 9 AM — live rosin and live resin at sharpest annual pricing while supplies last. Daily deals stack. Luxe Elite members earn double points on concentrate purchases. Featured concentrate brands run special release drops — usually limited-batch live rosin from high-end extractors. Delivery runs through 9 PM same-day. Order by 3 PM for reliable timing.
Section 04
Know your preferred extraction method before you arrive — solventless (rosin, hash, bubble hash) vs solvent-based (live resin, distillate). Know your preferred consistency — badder, batter, diamonds, sauce, shatter. If you're new to concentrates, this is the day to ask a budtender and try a gram — pricing on 7/10 is the best entry point of the year. Bring your dab rig or pick up a vape pen if you want an easier first concentrate experience.
The deal sheet
6 categories live
Live rosin feature
Solventless live rosin at year-low pricing across top brands
Live resin specials
Solvent-based live resin carts and grams discounted
Hash and bubble hash
Traditional hash at feature pricing — limited SKUs
Dab pen bundle
Dab pens bundled with a gram of concentrate
Wax and shatter
BHO-extracted concentrates at deep discount
Luxe Elite double points
Every concentrate purchase earns 2x loyalty points
Pick 01
Live rosin
Solventless concentrate, top-tier terp preservation
Pick 02
Live resin carts
Vape format delivery of the premium concentrate experience
Pick 03
Hash
Traditional hash styles featured at 7/10 pricing
Pick 04
Dab pens
Concentrate-compatible vape pens for easier consumption
Play it smart
“7/10 rewards the prepared concentrate buyer. Scout the menu the night before, arrive at 9 AM for the doorbusters, and know what consistency and extraction you want.”
Luxury Leaf · The Grove · St. Louis
7/10 questions
The questions regulars ask ahead of 7/10 at Luxury Leaf.
July 10, every year. The cannabis community's second-biggest holiday — because 710 upside down reads OIL.
live rosin feature, live resin specials, hash and bubble hash, and more. Solventless live rosin at year-low pricing across top brands
July 10 annually. Daily deals activate through the day and stack with Luxe Elite points.
Yes. Delivery orders get the same 7/10 pricing as in-store. Same-day through 9 PM.
Doorbusters are — limited quantities at the sharpest pricing of the year. Standard 7/10 deals run all day for all customers while supplies last.
7/10 · Luxury Leaf
1463 S Vandeventer Ave · Open 9 AM – 10 PM daily · 4.9★ on 1,996+ Google reviews.
