Annual · April 20, every year
4/20
The day
The biggest cannabis holiday of the year — and the day every St. Louis dispensary shows what they've got.
The brief
Everything that matters about 4/20 at Luxury Leaf.
April 20 is cannabis culture's de-facto national holiday. At Luxury Leaf, 4/20 means deepest discounts of the year across every category — flower, pre-rolls, vapes, edibles, concentrates. Doorbuster drops hit at 9 AM, daily deals stack with patient pricing, and limited 4/20-only product releases land in the morning. Plan early, arrive early, and order delivery ahead of the afternoon rush.
Section 01
April 20 became cannabis shorthand in the 1970s through a group of California high school students (the Waldos) who met at 4:20 PM to smoke. The code spread through the Grateful Dead community, then into High Times magazine in the 90s, and became the global cannabis holiday by 2000. Today it's when cultivators launch new strains, brands drop limited releases, and dispensaries compete with their sharpest annual pricing.
Section 02
Doorbusters open at 9 AM — first-come first-served, capped quantities, lowest prices of the year. Standard daily deals activate throughout the day. Patient pricing stacks with 4/20 pricing. Luxe Elite members earn bonus points on every purchase. Delivery queue fills fast — order by noon for reliable same-day. Curbside is available if the lobby line is long.
Section 03
Crowds are up 3x to 5x a normal day. Plan for a 15 to 30 minute wait if you arrive after 11 AM, shorter if you arrive at open. Popular SKUs sell out — the limited edition 4/20 releases usually clear by 1 PM. If you want a specific product, order reservation through Dutchie at 9 AM sharp for curbside pickup, or place a delivery order before noon.
Section 04
Don't try to buy on the day if you haven't shopped before — the first-timer walkthrough takes 20+ minutes and lines will be long. Pre-register on Dutchie the week before. Don't assume the best deals last all day — doorbusters are morning-only. Don't skip the delivery option thinking in-store is faster — after noon, delivery often lands before you'd get to the register in person.
The deal sheet
6 categories live
Flower doorbusters
Eighths at 40 to 50% off — limited quantities, 9 AM drop
Pre-roll multi-packs
Buy 2 get 1 free on 5-pack and 10-pack SKUs
Vape BOGO
Buy one vape cart get one 50% off on select brands
Edibles bundle
Mix and match 3 edibles for the price of 2
Concentrate feature
Live rosin and live resin featured with day-of pricing
Accessories
Grinders, papers, storage at cost or below
Pick 01
Premium flower
Exotic cultivars featured alongside the year's top releases
Pick 02
Infused pre-rolls
Hash-infused and rosin-infused singles and packs
Pick 03
Live rosin carts
Solventless vape at the year's sharpest pricing
Pick 04
Edible multipacks
Gummies, chocolates, mints — full lineup bundle pricing
Play it smart
“Skip the afternoon rush. Order delivery before noon, come in at open, or reserve ahead through Dutchie. 4/20 rewards the prepared buyer.”
Luxury Leaf · The Grove · St. Louis
4/20 questions
The questions regulars ask ahead of 4/20 at Luxury Leaf.
April 20, every year. The biggest cannabis holiday of the year — and the day every St. Louis dispensary shows what they've got.
flower doorbusters, pre-roll multi-packs, vape bogo, and more. Eighths at 40 to 50% off — limited quantities, 9 AM drop
April 20 annually. Daily deals activate through the day and stack with Luxe Elite points.
Yes. Delivery orders get the same 4/20 pricing as in-store. Order by noon.
Doorbusters are — limited quantities at the sharpest pricing of the year. Standard 4/20 deals run all day for all customers while supplies last.
4/20 · Luxury Leaf
1463 S Vandeventer Ave · Open 9 AM – 10 PM daily · 4.9★ on 1,996+ Google reviews.
